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AI visibility, in plain English.

Practical articles on AI search for PR agencies. How it works, why it matters for your clients, and what to do about it.

Illustration of three coloured panels side by side, comparing GEO, SEO and AEO as three approaches to search visibility

AI visibility6 July 2026 · 11 min read

GEO vs SEO vs AEO: What’s the Difference? (2026)

GEO, SEO and AEO explained and compared: what each one means, how they differ, and when to use each. Answer engine optimization vs generative engine optimization vs search engine optimization, in plain English.

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Illustration of a magnifying glass over an answer bubble, representing Answer Engine Optimization

AI visibility1 July 2026 · 8 min read

What is AEO? Answer Engine Optimization, Explained.

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Illustration of a magnifying glass over a stack of ranked search results, representing SEO

Search foundations24 June 2026 · 9 min read

What is SEO? Search Engine Optimization, Explained.

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What is GEO? Generative Engine Optimization, Explained.

GEO (Generative Engine Optimization) is how you get cited by ChatGPT, Perplexity, and Google AI Overviews. What it means, how it differs from AEO and SEO, and what actually works in 2026.

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