AI visibility services your PR agency can sell, delivered under your brand.
The AI Visibility Framework, three individual audits, monthly monitoring and done-for-you implementation. All delivered white-labelled, at partner pricing. You own the client relationship. I stay invisible.
Partner pricing discussed privately. No public prices on this page.
AI Visibility Framework
All three audits together, one 90-day roadmap. Best starting point for new clients.
See more ↓Individual auditsFoundation, Content & Earned Media
Three audits available separately for clients with a specific gap to close.
See more ↓Recurring revenueMonthly Monitoring
Same benchmark questions every month across ChatGPT, Gemini and Perplexity.
See more ↓Done for youImplementation
Execution of the audit roadmap on your client's existing site, under your brand.
See more ↓Earned media is exactly what AI runs on.
When ChatGPT, Gemini or Perplexity answers a question about who to trust or hire, it draws on third-party mentions, published expertise and cited authority. That is the same currency PR agencies have been building for clients for decades.
PR agencies are not starting from scratch with AI visibility. They are sitting on an unfair advantage most other agencies do not have. What I add is the technical layer: structured data, entity optimisation and content formatting that helps AI systems find, read and cite a client.
I work in PR myself. I understand your world from the inside, which is why these services are built specifically for how PR agencies work, not adapted from a generic model.
You own the client. I stay invisible.
The whole model is built so you never risk the relationship you have worked to earn.
You bring the client
You already have the trust and the relationship. You decide which clients AI visibility fits and bring the brief.
I do the work, invisibly
Snapshots, audits, monitoring and implementation, delivered white-labelled to your brand on your timeline.
You keep the margin
You set the client price, pay agreed partner rates, and keep the difference. Monitoring makes it recurring.
A new service, none of the build
Add AI visibility this quarter without training a team, building capability in-house or carrying overhead. I plug in behind you.
Recurring revenue, not one-offs
Monthly monitoring across a client book creates predictable income for your agency, measured and reported the same way every month.
Get there before your competitors
Your clients are already asking about ChatGPT and AI search. Be the agency that already has an answer, not the one catching up.
Your brand, your relationship
Everything is delivered under your name. I never touch the client relationship. You are the expert, because to your client, you are.
AI Visibility Framework
Three audits combined into one. The Foundation Audit, the Content Authority Audit and the Earned Media Audit together answer the three questions every client needs answered: can AI understand them, can AI recommend them, and why is AI recommending competitors instead.
Instead of three separate deliverables, the Framework produces one unified 90-day roadmap and executive summary, prioritised by impact. Easier to sell, easier to present to the client, and more persuasive as a flagship offering.
AI Visibility Foundation Audit
Can AI understand this business technically?
AI Content Authority Audit
Can AI confidently recommend this business?
AI Authority and Earned Media Audit
Why is AI recommending competitors instead?
One deliverable. Three audits. A single roadmap your agency can present with confidence and your client can act on straight away.
Each audit also available separately.
If a client has a specific gap, any of the three audits can be delivered individually. For new clients, the Framework is recommended because you get all three answers together. For clients with a narrower need, individual audits are the sharper tool.
AI Visibility Foundation Audit
Can AI understand this business?
A full technical review of how AI systems understand, read and process a client website. Covers website architecture, entity optimisation, schema markup, trust signals, NAP consistency and technical AI readiness.
- ✓Website architecture and crawlability for AI engines
- ✓Entity and knowledge graph presence
- ✓Schema markup audit and recommendations
- ✓Trust and authority signals
- ✓Technical AI readiness score
- ✓Prioritised fixes with clear rationale
Best for clients who have recently rebuilt their site, or clients who have not yet thought about how AI reads them.
AI Content Authority Audit
Can AI confidently recommend this business?
A review of whether a client website and content gives AI enough confident, citable material to recommend them when someone asks a relevant question. Covers copy, positioning, thought leadership, content gaps and citation formatting.
- ✓Website copy review for AI answer-readiness
- ✓Thought leadership and expert positioning gaps
- ✓Content format and citation structure
- ✓AI confidence signals in existing pages
- ✓Content gap analysis against benchmark questions
- ✓Prioritised content and copy recommendations
Best for clients with good technical foundations who are not being recommended despite doing the "right" things.
AI Authority and Earned Media Audit
Why is AI recommending competitors instead?
A competitive analysis of where AI is sourcing its recommendations. Maps a client against their key competitors across ChatGPT, Gemini and Perplexity, identifies which publications and mentions are driving competitor recommendations, and pinpoints the earned media gaps worth closing.
- ✓Competitor benchmarking across all three major AI engines
- ✓Citation source analysis for each competitor
- ✓Earned media gap mapping
- ✓Publication and outlet opportunities
- ✓Anchor narrative recommendations
- ✓Prioritised PR angles for AI visibility
Best for clients with active PR programmes who are being outperformed in AI answers by competitors with less obvious authority.
AI Visibility Monitoring
Monthly tracking of a client's AI visibility across ChatGPT, Gemini and Perplexity. The same benchmark questions run every month, so the change is real. Visibility movements, competitor activity and a prioritised action list, delivered white-labelled under your agency brand.
For your agency, monitoring is the most compelling part of the model commercially. It turns an audit into a retainer-style service with recurring revenue month after month, and it gives you something concrete to show clients at review meetings.
- ✓Same benchmark questions, every month, across all three AI engines
- ✓Visibility changes since last month, mapped clearly
- ✓Competitor movement and new citation opportunities
- ✓A short list of prioritised actions for the month
- ✓Delivered white-labelled, branded to your agency
AI Visibility Implementation
Done-for-you execution of the audit roadmap. Website restructuring, schema, content, SEO, AEO and GEO improvements, implemented under your agency brand on your client's existing site.
For clients where advice alone will not move fast enough, or where the team simply does not have time, implementation takes the plan and makes it happen. Everything delivered with your agency name on it, at partner pricing.
- ✓Audit roadmap implemented in priority order
- ✓Site and content restructured so AI can read and trust it
- ✓Schema, entity and AI discoverability work built in
- ✓Content, messaging and positioning improvements
- ✓Delivered under the agency brand, with you in the client relationship
- ✓Website builds available separately if a new site is needed
Need a full website build rather than implementation on an existing site? See AI-first website builds →
See it before you sell it.
Run a free AI Visibility Snapshot on your own agency website, or on a client you are already in conversation with. You will see exactly what you would be delivering and have something concrete to open the conversation with.
Fill in the form and I will send you a branded snapshot showing how that business shows up across ChatGPT, Gemini and Perplexity, what is missing, and what to fix first. No charge. No obligation.
The Snapshot runs on fast models. The paid audits use deeper reasoning models and a wider set of questions. But the Snapshot shows you exactly the type of output you would be white-labelling.
Agency Intelligence Portal
A private portal for agency partners. Manage client snapshots, access monitoring reports and track AI visibility across your whole client book in one place. Currently in development.
Join the waitlist, get early launch access and help shape which features come first.
One email when it launches. Nothing else.
The things agencies ask first.
Will you contact or poach my clients?
No. I work behind you. I never approach your clients, and my name stays off everything you deliver unless you choose otherwise. The relationship is yours, start to finish, and that is written into the partnership.
What does the client see, my brand or yours?
Yours. Snapshots, audits and reports are white labelled to your agency. I am the engine, you are the face. Your client experiences it as your service.
How do the commercials work?
You pay agreed partner rates and set your own client price, so the margin is yours. Monthly monitoring creates recurring revenue on your side rather than a one-off. Exact partner pricing is discussed privately and scales with the volume of clients you bring.
Do I need technical knowledge to resell this?
No. I handle the delivery and the technical side. You handle the client relationship you already own. I brief you so you can talk about AI visibility confidently and sell it without becoming a specialist yourself.
What is the AI Visibility Framework and why is it recommended?
The AI Visibility Framework is a bundle of all three audits: the Foundation Audit, the Content Authority Audit, and the Authority and Earned Media Audit. It is recommended because each audit answers a different question, and you need all three answers to understand why a client is or is not being recommended by AI. The Framework delivers a single unified 90-day roadmap rather than three separate documents.
Can my agency offer just one audit rather than the full Framework?
Yes. All three audits are available individually for clients with a specific, narrower need. For example, a client who has recently rebuilt their website may only need the Content Authority Audit or the Earned Media Audit. The Framework is recommended for new clients because it gives the complete picture, but individual audits are available where they are the better fit.
What comes after the Framework?
Monthly AI Visibility Monitoring is the natural next step after any audit or Framework. It tracks the client's visibility across ChatGPT, Gemini and Perplexity every month using the same benchmark questions, so you can demonstrate measurable progress. Where implementation work is needed, that can also run alongside or after monitoring.
Do you work exclusively with PR agencies?
Yes, I focus on PR agencies. I work in PR myself and understand your client base, the value of earned media and what PR retainers actually deliver. That focus means the services are built specifically for how PR agencies work, not adapted from a generic agency model.
How do we get started?
A short partnership call is the first step. We map which of your clients this fits, agree the commercials, and I run a free snapshot for your agency or one of your clients so you see exactly what you would be delivering before we discuss anything further. No pressure and no long contract to begin.
Ready to add AI visibility to what your agency sells?
Book a partnership call to see which clients are the best fit, agree how we'll work together, and run a free snapshot so you can see exactly what you'll be delivering.
Partner pricing agreed privately. No long contract to begin.