Hi, I'm Rose.
I am an AI visibility specialist who works in PR. That combination is why the partnership model I offer works the way it does.
Ten years in PR and content, and I still do both
I started in PR at an agency in Hove in 2017, progressed from account executive to senior account executive within a year at The Good PR Agency, and went freelance in 2019. In the years since I have run media campaigns, managed accounts across fintech, technology, consumer and charity sectors, and secured coverage in publications including VICE, Refinery29, Huffington Post and the Daily Mail. A fintech story I placed was picked up by the Arts Correspondent at The Times. I contributed broadcast commentary to BBC Radio 5 Live on employment in addiction and recovery.
Between 2025 and early 2026 I worked with Calibre Marketing on PR strategy and SEO-driven content, and I continue to take on PR work. That is not background. It is present tense. I sit in the same world as the agencies I partner with, thinking about coverage, managing client relationships, and understanding what a PR retainer actually delivers.
That experience is the reason I built this for PR agencies specifically, not digital marketing agencies, not generalist consultancies. Earned media is the single strongest signal AI models use to decide who to recommend. PR agencies already build that signal. What I add is the technical layer that makes sure AI can find, read and cite it.
Why AI visibility matters for PR agencies right now
People now ask ChatGPT, Gemini and Perplexity for recommendations instead of scrolling Google. Around 45% use AI to find services, up from 6% a year ago, but these tools name only a fraction of the businesses that exist. Most of the ones being named are not the most deserving. They are the ones that made it easiest for AI to understand and cite them.
PR agencies are in a better position to close that gap than almost anyone. They already have the relationships, the third-party mentions and the expertise content that AI models draw on. Adding AI visibility is not a rebrand. It is the next application of what PR agencies already do well.
Built for clarity, because I need it too
I was diagnosed AuDHD in my thirties. I build everything to be simple, clear and free of jargon, the way I need it to be myself. That is not a disclaimer, it is the method. A page that is clear enough for a distracted human to understand in seconds is exactly the kind of page AI can read and quote confidently. Clarity is the product.
“The businesses that win the next few years will not be the loudest. They will be the clearest, the ones AI can actually understand and recommend.”
How I work
I work with a small number of agency partners at a time, so each gets proper attention. Everything I deliver is white-labelled to the agency brand. I never contact clients directly, my name stays off everything unless you choose otherwise, and the relationship is entirely yours. I use AI tools heavily in my own workflow, but the strategy, judgement and quality control are always mine.
UK-based, I work with PR agencies across the UK and beyond. The work is location-independent and runs entirely remotely.
Ready to add AI visibility to what your agency sells?
Book a partnership call to see which clients are the best fit, agree how we'll work together, and run a free snapshot so you can see exactly what you'll be delivering.